The FreshFeet product was designed by Australian inventor Baden Powell.

Baden is a graphic artist and designer in Perth Western Australia who has an interest in new products and has a number of new products and inventions under development.

One day Baden was thinking about products used for care and personal grooming for people from head to toe, particularly for women. He realised there were many products for the upper body, but very few for cleaning, and maintaining, fresh healthy feet.

He then conceived the ergonomic design of the FreshFeet product, and developed a number of prototypes.  Then, working with the advice of a number of podiatrists, he further developed the exfoliating properties of the FreshFeet, which offers a unique and easy to use foot-cleaning product for daily use in bath or shower, requiring only soap and water for effective cleaning and exfoliating.